Youtube
Jewels
2024-2025

Fun time working with Buck on these 3D stickers for YouTube.

We kicked off the collection with a mix of general and seasonal gifts designed to spark excitement and connection. The goal was to create expressions that felt both familiar and fresh, something people would want to buy, share, and use.

Each Jewel was designed in 2D and then brought to life in 3D, combining design, illustration, and animation to strike the right tone.

My Role Design




Our Process


Creative Direction


We explore a festive and joyful world through glossy wrapping paper, shimmering confetti, rock star costumes, and glitter disco balls. 
The essence of joyful festivities was captured in our visual style by:

Contrasting textures
Pearly/shiny finish
Eye-catching and tasteful color palette



Design 


Celebration


The first set was all about celebration, playful animations that burst with festive energy and were designed to shine in both light and dark mode. 

Lustrous textures and organic forms were added to amplify the joyful theme.






Valentine’s


To celebrate Valentine’s Day, we created a set of gifts designed for sharing love with creators. Inspired by the spirit of the day, each sticker is a small gift: playful, heartfelt, and made to spark connection.

 


Easter


Our Easter gifts are filled with colorful eggs, a buzzing bee, a few mischievous bunnies, and some overall seasonal charm. Each one’s a light nod to Easter traditions, made for sharing in the springtime festivities.


Sketch


Credits
Executive Creative Director
Vincent Lammers

Executive Producer
Chance Woodward

Creative Director
Jen Zheng

Design Director
Simon Buijs

Head of Production
Carolina Brandão

Producers
Thyme Mor
Mike Tsenti
Bénédicte Gold-Dalg
Louis Tagliaferro

Head of 3D
João Rema

Creative
Saffron Lee
Jeanne Harignordoquy
Noni Braithwaite
Design
Catarina Alves
Yana Abramova

3D Artists
Manon Sailly
Beatrice Viguier
Sonal Jadhav
Charlotte Vallet

3D Animators
Jonas Nunes
Lawrence Wong
Soy Kim
Esther Beije
EVER TRIED. EVER FAILED. NO MATTER. 
TRY AGAIN. FAIL AGAIN. FAIL BETTER.


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