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Sharing a recent project that I did with the amazing Buck team.

The main element was a phone, and we had to start exploring ideas for our character design. Our goal was to create a modern, dynamic, and bold style that was connected to classic characters from games and anime. 

We combined various ingredients such as bold outlines, fresh colors, textures and typography.

Hope you like it!



Sketches

Sailor
Moon

Wizard

First Color
Study
Final 
Character
Design

Some
Styleframes




ACD
Jen Zheng Senior Art Director Fabrizio Lenci
Designer Catarina Alves, Yana Abramova, Lea Zhang Animation Otilija Morozaité, Joe Sparkes
EVER TRIED. EVER FAILED. NO MATTER. 
TRY AGAIN. FAIL AGAIN. FAIL BETTER.


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